Privacy Policy

At, we are committed to providing excellent customer service and outstanding value in fine jewelry while respecting and protecting the privacy of our customers. To better serve you, we may collect and maintain certain information regarding, for example, your product and service preferences, dates of special occasions related to people you buy gifts for (e.g., birthdays), and billing and shipping information. Under no circumstances do we sell or rent this information to other businesses, and we protect and enforce the confidentiality of this information. We respect your privacy and seek to protect the trust you place in Our Privacy Policy is explained in more detail below.

What information does collect from our online customers?

For those individuals who visit our site but do not make a purchase, we collect and store IP ("Internet Protocol") addresses during the visit. No individualized information is collected, and the IP address is not traced to a particular individual. Similarly, we collect information, using that IP address, about the navigational or browsing activities of our visitors. Again, that information is not tied to any name or other personally identifying information but is used solely to provide generalized demographic data, such as what geographic areas our visitors are from and visitor browsing patterns. For those who make a purchase on, in order to fulfill the order, we collect and store your name, address, shipping information, e-mail address, telephone number, purchase data, and billing information. We do not intentionally collect any information from visitors under the age of 13. Such visitors will not be allowed to proceed through the registration process.

Does use "cookies"?

"Cookies" are small pieces of information that are stored by your browser on your computer's hard drive. Currently, if you place an item in a shopping basket during your visit to, we will create a cookie containing a unique customer number on your computer. This function enables us to store items in your shopping cart until you make a purchase. Most web browsers automatically accept cookies, but you can usually change your browser to prevent such acceptance, which will result in your inability to purchase online from us. We do not retain any individualized information as a result of our use of cookies.

How does use the individualized information that we collect?

We and the third parties who provide services related to will use the information referenced above to fulfill your order and provide services related to or the operation of our business. Examples of these services include payment processing and authorization, fraud protection and credit risk reduction, product customization, order fulfillment and shipping, Web site evaluation, data analysis and, where applicable, data cleansing. The third parties who provide any of these services are authorized to use this information only in connection with the services they are engaged to perform.

In addition to using the information referenced above to fulfill your purchase order, we also retain some of that information in our customer database. We use that information to track your order, to respond to your inquiries and to make subsequent purchases you wish to make easier and faster. We also may use that information, from time to time, to contact you concerning our products, services, sales or special promotions of or our corporate affiliates, including Partners. We try to limit those contacts to ones that might be of interest to you. In case of merging all customers will recieve updated privacy policy. If the customer chooses not to agree the new policy they may contact to have their subscription terminated. If must file for bankruptsy all customers will be notified and their personal information will be deleted.

Should you need to change your personal information login to your account or contact at, by phone 1-855-5835-777 or by mail 971 N La Cienega Blvd, Suite 202, Los Angeles, CA 90069.

All personal information can be disclosed to judicial or other government agencies subject to warrants, subpoenas or other governmental orders.

If you would prefer not to be contacted about our special offers, products or services, please unsuscribe from such option using "unsubscribe" reference on the bottom of home page or call 1-855-5835-777.

Customers will be notified about any changes in this Privacy Policy by e-mail.

This Privacy Policy is effective as of January 1st 2009 and can be verified by contacting eTrust at